As said by Melmoth before each game session:
Our developer, who meant to leaven,
Shallow be thy game.
Thy MMO come.
Thy quests be done,
for loot as well as experience.
Give us this day our daily grind.
And make us run long instances,
Which give loot that is of no use to us.
And leads us not into Eden;
But delivers us to Cokaygne:
For thine is the rep grind, the nerfbat, and the monthly fee,
For ever and ever (and ever and ever).