Tag Archives: blizzard

The man on top of the mountain did not fall there.

I’m wondering what Blizzard will release as a counter to Bioware’s Star Wars: The Old Republic; it is still my belief that they aim to time their game releases around those of their major competitors in order to cause maximum disruption, and thus not allow said competition a free run at gaining a foothold on the subscriber mountain. Many companies have tried to climb that mountain, and always there has been Blizzard, a few feet above, putting the Boot of Marketing in their faces and firmly but relentlessly pushing until yet another pretender to the title of King of the Mountain falls. Some MMO companies are sensible enough to not climb too quickly and use safety ropes on the way up, and thus when they fall they remain swinging, albeit helplessly, at the lower levels. Many others have fallen to their doom.

With SW:TOR looking to be heading towards an ’11 release date, what wrench will Blizzard throw in to the machine? Will they reserve Cataclysm for the duty, announcing later this year a delay to the expansion in order to ‘further improve the content’? I think that’s entirely feasible given the much-vaunted scope of work that is being undertaken.

Or will they, towards the end of this year, drop the bombshell announcement of their new MMO to be put into beta next year?

I imagine it will be the former, but I do wonder just how seriously Blizzard are taking the competition from Bioware: should they choose to use Cataclysm as their wrench and find that SW:TOR crushes it effortlessly between the cogs and gears of its own intractable machine, Blizzard will have that much more difficult a time regaining a footing with their new MMO against the newly established King of the Mountain.

The recently rumoured details of Blizzard’s new MMO, be they truth or fiction, come to light now, after Blizzard have managed to keep things pretty much entirely under wraps up to this point. Could this be the very first trickles of water leaking through those gigantic bulging, straining walls that dam the potential flood of hype water sitting behind? Did Blizzard themselves make the hole; have they armed the charges at the base of the dam; do they stand poised, detonator in hand, ready to unleash hype hell?

I think 2010 will probably not be a great year for MMO releases, but as far as MMO hype is concerned it’s going to be biblical, and the company that has built the biggest ark will find itself perched on top of the subscriber mountain when the floods subside.

Out of their cataclysm but one poor Noah dare hope to survive.

The stampede across the gaming news savannah by the raucous rampaging herd of wildebloggers was dramatically split yesterday by the sudden and unexpected appearance of the Blizzard Speculation Lion, which leaped into the midst of the unsuspecting herd, sending groups off in wildly tangential directions, their eyes rolling around in their heads as they simultaneously tried to avoid being trampled by their fellow wildebloggers and to also stay ahead of the Speculation Lion itself. As such there has been a fair bit of discussion as to what Blizzard’s trademarking of the word ‘Cataclysm’ might mean.

Now if I was a Blizzard marketing monkey the first thing I’d do is take note of this manic phenomenon that occurs whenever their company so much as twitches its majestic mane, and then I’d go off and start trademarking random words from the dictionary, just to mess with the heads of everyone. I’d probably reserve the word ‘pogonophobia’ to start with, and then go from there.

Others have speculated, even before this latest fuelling of Blizzard’s perpetual hype machine, as to what might happen in the next World of Warcraft expansion:

“For the next expansion, the whole of old Azeroth gets a phasing makeover, we become servants of the scourge in a very dark setting.” — Spinks

Now just as a casual observation – because we don’t want to invoke the wrath of the rightfully snarkful – if such an expansion as that described above were to happen it would be quite the cataclysmic event wouldn’t you say? Also, were it to happen, it would solve the ‘nobody cares about the 1-60 game anymore’ problem for World of Warcraft, with Old Azeroth simply being made to go away, it being replaced with a freshly scourged Azeroth.

In the house of the Old Gods:

“Hi honey, I’m home! MMmmm, something smells nice!”

“Be down in a minute! Oh, and there’s some freshly scourged Azeroth cooling on the window sill.”

“Oooooo! Can I have a slice now?”

“Ok, but mind you don’t burn yourself on the Kalmidor, it’ll still be piping hot.”

And finally, if such an expansion did happen to be on the cards, I would casually observe that a really rather funky way to introduce it would be to do ‘flash-forwards’. Use that oh-so-clever phasing technology to have sections of the scourged Azeroth appear for shortish periods of time at random; have it last an hour or so, in order for those players who aren’t online to have a chance to be notified by friends and get themselves in to the game to witness it. Then revert back to the original Azeroth again, but perhaps leaving a little of the portent remaining: a few charred corpses in the streets, say. The added bonus is that because this would only affect the original 1-60 content of Azeroth, those elements of gaming society who don’t like to have their game time interrupted with inconveniences such as story telling and world changing dramatic events – as mused upon elsewhere recently – will not be effected.

As an aside, while speaking of using phasing for fun and profit: I’m really intrigued as to whether pjharvey’s mind-fondling idea of what I’d dub ‘socially networked phasing’ would work in its attempt to remove server boundaries between player populations.

Anyway, there’s no evidence as to what, if anything, the trademark of ‘Cataclysm’ might mean to Blizzard. It could simply be the marketing department deciding to have a bit of fun with the community after having returned from a particularly lengthy liquid lunch, but I found it fun to let the idea-ball roll around the roulette wheel of my inner mind, and when it finally came to rest, ‘cataclysmic scourging of Azeroth with portentous flash-forwards’ was the slot that it landed in. As such, I’ve reported the result here to you in order to see if it’s a winner.