Looking at release schedules you’d think that World of Warcraft was the younger sibling to Warhammer Online and not the other way around, as soon as WAR got a chance to be front and centre with their initial game release, WoW came bursting in to the room and shoved WAR aside with its Wrath of the Lich King “Look at me, look at me, I’m the special one! Look at me!” routine.

So WAR patiently takes a back seat as bemused parents watch WoW perform its new expansion routine, in that sickeningly over-cutesy way that only younger siblings can. Once WoW has burned itself out on being the entertaining centre of attention and crawled off to the corner for a nap, WAR steps forward again to gentle smiles from the adoring parental audience and announces that it will now perform patch 1.2 for them. But just as WAR opens its mouth to begin a delightful recital of new classes and dungeons and such, WoW wakes from its slumber, realises that someone else might be getting some attention and charges back in front of everyone, shoving WAR out of the way yet again and announces with puffed-out chest that it is now going to perform patch 3.1 for all and sundry.

Once or twice is a coincidence, but Blizzard’s uncanny ability to release next to no content until one of its competitors does is coming across as quite childish to my mind. Not only that but it shows their lack of respect for their customer base, because we all know that one uses ‘competition’ with respect to World of Warcraft in the very loosest sense of the word because nothing can really compete at this stage of the game, so while their player base clamours for more content for their subscription fee, Blizzard seem to be holding it back until such a time as it is useful to stamp on the release schedules of other companies.

Quite frankly Blizzard you won this generation of gaming a long, long time ago, and one would expect a more mature and perhaps even benevolent attitude from such an unsurpassable behemoth as yourselves.

Posted by Melmoth at 6:18 am