Many free-to-play MMO-type games have a daily reward just for logging in; The Elder Scrolls Online just added them recently. I’m not sure if there’s scientific research showing that players who log in each day are more likely to play and/or spend more, or it keeps numbers up when reporting active player totals, or just that Everybody Else Is Doing It So Why Can’t We? Whatever the reason, I have a small stable of games I’m actively playing (or have been until recently) dangling such daily carrots: TESO, War Thunder, Guild Wars 2, Neverwinter etc.
The rewards are seldom life-changingly incredible individually, but most build up over time to something quite desirable; they wouldn’t be much of an incentive if not. For games I’m actively and regularly playing they’re a nice bonus. For games I’m not-quite-so-regularly playing they’re more of a dilemma; if I really get back into them then I’ll be glad of whatever rewards I accumulate, but the time it takes to log into each game and claim the reward all adds up, time that could actually be spent playing something else rather than doing admin (though that “actual playing” might itself turn out to be more admin, like trying to sort out an inventory cluttered up with daily login rewards, hunting out the worthwhile bits amongst the tat…) There’s also Murphy’s Law of Daily Logins to contend with: if you religiously start up a game and claim every reward up to and including the Super Shiny Thing Of Great Joy And Wonder for 500 continuous days of logging, you’ll never play that game (past the login reward screen) again. If you uninstall it or stop logging in, though, then 501 days later you’ll fire it back up, really enjoy it and start playing seriously, and greatly lament the lack of a Super Shiny Thing Of Great Joy And Wonder that would make life so much easier. (It’s a variant of Murphy’s Law of Pre-Order/Founders Packs, that states that the more you spend on such a pack the less likely you are to seriously play the resulting game.)
Melmoth has turned to technology for assistance, asking his smart speaker to remind him to log in to TESO each day. That put me in mind of the Electric Monk from Dirk Gently’s Holistic Detective Agency:
“The Electric Monk was a labour-saving device, like a dishwasher or a video recorder. Dishwashers washed tedious dishes for you, thus saving you the bother of washing them yourself, video recorders watched tedious television for you, thus saving you the bother of looking at it yourself”
I wonder if a bit of scripting might be possible to further enhance things… “Alexa! Log in to Elder Scrolls and claim the daily reward. Then talk to the stablemaster and improve mount speed, then do the daily crafting tasks, and if you wouldn’t mind running a couple of dungeons, equipping any high level gear you get as a result, and finishing off the main story quests that would be great thanks.”
I have called that “coasting,” not actively playing but casually harvesting the low-hanging fruit. Of course, a serious player’s coasting may be more than a casual player’s normal play.
I have rarely found myself going back to games after coasting, and I have mostly stopped doing it. Maybe it’s just that I don’t have many games with dailies lately. I don’t have a fixed length of how long I am willing to coast, but it seems to be around the one month point that I give up hope of going back.
Coasting, that’s a good term for it. Don’t seem to have much else going on at the moment, but I’m sure something will pick up!