Why hype is Austensibly out of the developer’s control.



Sense:

“What we try to do is not talk about things that are not finalized yet because we don’t want to over-hype things. That’s kind of why people are frustrated because we haven’t revealed a lot. A lot of people hype things that just don’t come to fruition and get people very frustrated.”
                 ——Rich Vogel, executive producer for SW:TOR, in a Massively interview.

Versus sensibility:

“Here at Darth Hater, we are known for our painfully thorough dissections of the nuts and bolts that make up Star Wars: The Old Republic. During our hands on time this Tuesday, we furiously scrambled to record as many facts as possible. Our own personal impressions will be coming shortly, but first we wanted to make sure the theorycrafters could get some real facts to sink their teeth into. Here are some of the key facts we discovered with our hands on time.”
                 ——E3: Class Ability Fact Sheet, Darth Hater.

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