Bioware will do to LotRO’s epic story content what Blizzard did to Everquest’s quest content.
But is the Star Wars setting as universally accessible as Azeroth?
Here’s a thought: WoW gained critical mass because very early on it convinced a large enough section of the non-‘male 18-30’ market that it was for them as much as anyone. As soon as you have large population diversity in a social space you will get the Facebook phenomenon, and let’s not forget that WoW was right there with Facebook at the start of the current online social peer recruitment zeitgeist.
Granny posts updates on Facebook. Granny plays a Night Elf Hunter in WoW.
Will Granny want to play a Jedi?