The scary thing isn’t that Blizzard have opened a micro-transaction store for World of Warcraft; one should consider that event to be as the emotive theme tune is to the shark in Jaws, or a dissonant violin crescendo is to Jason Voorhees.
It’s a warning, but not a guarantee, of the actual horror waiting to strike.
The audience sits gripping the arms of their chairs and each other, or peering through fingers, all the while willing in vain that the innocent band of plucky wallets and purses turn back from the strange path that they are following lest they are caught by the monster that stalks them and have their innards sucked out.
Everyone holds their breath. And waits…