As a bunch of MMOs begin ramping up for their whatever-Halloween-is-called-in-that-particular-game celebrations (this season’s must-have undead clearly being The Zombie), I reckon it’s time for one company to be bold and stand out from the crowd with a totally different sort of event. Why is no MMO staging a Windows 7 Launch Party? World of Warcraft could add an NPC called “Steve” who sends you out to kill hundreds of feline mobs in a wintry zone, rewarding you with rare and powerful Windows Cards (a bit like the Darkmoon Faire cards, only with the Microsoft logo and no actual benefits); Dungeons and Dragons Online could re-purpose an early instance so that the swarms of kobolds, instead of attacking you, shout out helpful tips about how to burn a CD in Windows 7 or get it to organise your photo collection. Extra storage is always welcome, why not hand out 20-slot Windows tote bags? It’s a sure fire hit!